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The Team

Peter Pronk


China expertise: international business development, market entry strategy, energy sector

Peter, who is originally from the Netherlands, has been working with China since 1995. He gained a strong knowledge and network within the Chinese business and SOE environment. Since 2004 he developed a relationship between a Dutch wind turbine manufacturer and China Academy of Launch and Vehicle Technology (CALT). He moved to China with his wife and youngest child in 2008 to be the Director of a marketing and sales company of wind turbines in China (BECD). In 2011, Peter started his own consultancy firm to help European SMEs do business with China.

During 2012 to 2017 Peter was the executive board member and Vice President of BenCham. From 2016 to 2017, he was the General Manager of BenCham. Peter was also appointed as a member of the European Chamber for two years as the Netherlands representative.

Peter is married with Marianne and they have three sons, one daughter, and two granddaughters all living in Europe.