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Health Food Regulations in China

By eusme | Guidelines      01.04.2020     Tags:

The fulfilment of basic food security needs has largely been met in China and is therefore no longer top priority, hence there is now a shift among Chinese consumers towards the consumption of healthier and more popular foods. Awareness of health and nutrition is now a state priority. As a result, it is expected that the health food market in China will continue to develop and grow.

As China’s upper and middle classes continue to grow,and awareness of healthy living continues to increase, spending on health foodsin Chinais expected to reach nearly EUR 62.5 billion in 2020.This growth ismainlydrivenby financially independent urbanresidentsthathave developed a taste for “all-natural”products and who are willing to pay a premium for healthfoods.

There are four key reasons why market expansion is expected to continue in the future: China’s strong economy, the growth of the Chinese middle class, an ageing population, and changing attitudes toward health foods.

Aside from the expected growth in the Chinese market for health foods, it is also predicted that the health food market will become more difficult to enter for both Chinese and international companies. The new Food Safety Law sets higher standards in terms of health food classification.

This guideline helps SMEs to gain a better understanding of the opportunities and challenges in China’s Health Food Market.


The EU SME Centre Phase II officially runs out on April 6, 2020. Publications remain available for downloading for EU SME users of the website. For further queries on the reports, you are recommended to contact the authors directly or email at info@eusmecentre.org.cn

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