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Home > Calendar > Report Launch: China’s Industrial Robots Sector - Opportunities and Challenges for European SMEs

Report Launch: China’s Industrial Robots Sector - Opportunities and Challenges for European SMEs

  • Type :Webinar
  • Date & Time (Beijing) :Dec 7, 4:00 pm - 5:00 pm, 2021
  • Date & Time (Brussels) :Dec 7, 9:00 am - 10:00 am, 2021
  • Venue :Online

Since 2013, China has been the world’s largest market for industrial robots, maintaining sustainable and stable growth over the years. The market is creating enormous business opportunities, attracting global industrial robot enterprises scrambling to enter the Chinese market.

The European industrial robot industry has its unique advantages in providing state-of-the-art products and solutions for high-end industrial applications: in most cases, these needs cannot be fully satisfied by Chinese local suppliers. However, entering the Chinese market is a time-consuming process which requires a significant amount of resources and time; many European companies, especially SMEs, are not fully aware how to begin.

The EU SME Centre and the China Italy Chamber of Commerce are happy to invite you for this webinar on 7 December 2021 which will be a launch event of the new report on the Opportunities and Challenges for European SMEs in China’s Industrial Robots Sector (download it here). 

Interested in joining? Sign up here.

Agenda

16:00 – 16:10 Welcome remarks & Introduction of EU SME Centre and CICC
- EU SME Centre and CICC
 
16:10 – 16:45 Presentation of the report
Ms. Melanie Li, Consultant of BESTAO 
 
16:45 – 17:00 Q&A
 

About the speakers

Dickson Leung (Founder and Senior Partner of LehmanBrown)

melanie Li

Consultant of BESTAO

Melanie Li is a senior consultant in BESTAO Consulting, responsible for providing compliance solutions to our global clients in China. Prior to joining BESTAO consulting, she had been working in one of the largest Chinese home appliance companies for 10 years. Her career was mainly dedicating to automated production management and products quality control. Her focus was on the procurement and implementation of automated production solutions and ensuring the quality of products in production processes. 

In addition to production and quality management, she has extensive knowledge of China’s product compliance requirements, such as CCC, China RoHS, green certification, etc.
Ms. Li received a bachelor’s degree in Spanish (English) from Tianjin Foreign Studies University and has worked for the China branch of another leading manufacturing company from Germany for several years as QC specialist before joining Haier. 
Prior to joining BESTAO consulting, she had been working in one of the largest Chinese home appliance companies for 10 years. Her career was mainly dedicating to automated production management and products quality control. Her focus was on the procurement and implementation of automated production solutions and ensuring the quality of products in production processes. 
In addition to production and quality management, she has extensive knowledge of China’s product compliance requirements, such as CCC, China RoHS, green certification, etc.
Ms. Li received a bachelor’s degree in Spanish (English) from Tianjin Foreign Studies University and has worked for the China branch of another leading manufacturing company from Germany for several years as QC specialist before joining Haier.

 

Before joining CBBC, Wendy worked as senior advisor of healthcare and life Sciences, Trade Council of the Royal Danish Embassy to China. She has over 16 years’ experience in the healthcare sector. Wendy has a Master’s in Business Administration from the Renmin University of China.
Alessio has formulated many studies, especially for DG RTD, including guides and market entry handbooks for SMEs. He has also written several bids for FPI- or DEVCO-funded projects – especially strategy and logframe, attended EU-China S&T dialogues, and has organised numerous business missions in China, Vietnam, Indonesia, Japan, and S. Korea.
Alessio has been based in Beijing since 2011. He is fully fluent in Chinese, and is very passionate about China's history and food.