Home > Calendar > Trade Fairs in China and how Belgian SMEs can be fully prepared

Trade Fairs in China and how Belgian SMEs can be fully prepared

  • Type :Workshop Training
  • Date :Mar 12, 9:00 am - 12:00 pm, 2020
  • Venue :Eurochambres
  • Address :Av. des Arts 19/A-D. Ground Floor. 1040 Brussels

Participating in trade fairs is a common and regular business activity for many companies. It provides opportunities to showcase their latest products and services, to verify the state of competition in their industries, to learn of the recent market trends and opportunities, to identify suppliers and to build business contacts.

However, to fully reap the benefits fairs have to offer, companies must be aware of the risks associated with exhibiting, such as an inadequate preparation for the event and poor follow up, an incomplete plan for IPR protection, or even the wrong selection of the exhibition to attend. Considering the costs associated with participating in trade fairs in China, it is crucial that SMEs become aware of these risks and respond accordingly through the implementation of dedicated strategies.

The workshop developed by the EU SME Centre in collaboration with the China IPR Helpdesk has the objective of giving Belgian SMEs practical advise and sharing best practices, making sure that the companies can apply the newly gained knowledge in their daily business.

Date & Location: Thursday, March 12 at Eurochambres (Av. des Arts 19/A-D. Ground Floor. 1040 Brussels)


9.00 – 9:30

Registration and networking

9:30 – 10:30 

How to Prepare for a Trade Fair in China: Before, During and After the Event

  • What to do in preparation for a trade fair in China?
  • Which fair should I choose to attend in China?
  • Practical tips for attending and exhibiting in a trade fair in China 

10:30 – 10:40


10:40 – 10:50

Coffee Break

10:50 – 11:20

Shanghai International Import Expo

  • About the venue
  • What to expect from CIIE 2020? Case studies
  • Opportunities and challenges for Belgian SMEs

11:20 – 11:50

How to Protect Your Intellectual Property at Trade Fairs

  • Key protection measures SMEs can take before attending trade fairs in China
  • Collecting evidence of IP infringements

11:50 – 12:00

Q&A and final discussion

Click here to register.