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Home > Calendar > European SMEs in the Chinese clean energy market: Opportunities, challenges and strategies

European SMEs in the Chinese clean energy market: Opportunities, challenges and strategies

  • Type :Event
  • Date & Time (Beijing) :Jul 4, 2013, All day
  • Date & Time (Brussels) :Jan 1, 1970, All day
  • Venue :European Pavilion @ Clean Energy Expo China 2013
  • Address :China National Convention Centre, Beijing, China
  • Contact :jonas.rasch@eusmecentre.org.cn

Presented by the EU SME Centre in collaboration with the China IPR SME Helpdesk and EC2

The EU SME Centre, in collaboration with the China IPR SME Helpdesk and EC2, is organising a seminar on opportunities for European SMEs in China’s clean energy sector in the framework of the European Pavilion at the Clean Energy Expo China 2013.

In 2012, China became global leader in green energy investment, attracting close to EUR 50 billion, 20% more than in 2011 and almost twice as much as the United States. China added 23 GW of clean energy capacity last year, boosting the total to 152 GW. The government plans to add another 49 GW of renewable energy capacity in 2013 alone: 21 GW in hydropower, 18 GW in wind and 10 GW in solar.

Opportunities in the sector abound for innovative European companies as their advanced technology is urgently needed if China is to keep its climate protection promises. By providing an overview of this huge market, identifying concrete opportunities, mapping options for market entry and pinpointing challenges in IP protection, this seminar aims to get European SMEs on the right track right from the start of their engagement with China.



09:30 – 09:40 Opening remarks

Ludmila Hyklova, EU SME Centre Legal Advisor

09:40 – 10:25 Opportunities for European SMEs in the world’s largest green tech market

Soeren Puerschel, EU SME Centre Expert

  • Overview of the Chinese clean energy market
  • The main players in the market
  • Specific opportunities for European SMEs
  • Q&A session

10:25 – 11:10 Know before you go: how to protect your intellectual property in China’s clean energy market

Naomi Saunders, Project Manager China IPR SME Helpdesk

  • Introduction to the services of the China IPR SME Helpdesk
  • IP protection in China
  • Characteristics of China’s clean energy market
  • Q&A session

11:10 – 11:30 Break

11:30 – 12:15 Case study and Q&A

Markus Dicke, German Biogas

  • German Biogas’ entry to the market
  • Open discussion

12:15 – 13:00 A new way to enter the Chinese clean energy market: Case study of EC2 Demo Zone Initiative

Dr. Jiang Bo, EC2 Expert

  • The Chinese clean energy market: Opportunities and challenges
  • How to approach public-private partnerships: EC2 methodology
  • EC2 on-going and future projects: Business opportunities for EU SMEs
  • Q&A session



Please note that this event will take place during the Clean Energy Expo China 2013 at the European Pavilion on the premises of the trade show. Attendance of both the trade show and the business training is free for EU SMEs and intermediaries. To register, please send an email to registration@eusmecentre.org.cn.


About the China IPR SME Helpdesk

The China IPR SME Helpdesk provides free information, first-line advice and training to SMEs to protect and enforce their IPR in China. The Helpdesk’s services are free to European SMEs and SME intermediaries (including EU embassies) and includes training events in China and Europe; online tools and materials at www.china-iprhelpdesk.eu and tailored advice from our expert by phone, Email or through the website.

About Markus Dicke, General Manager of German Biogas

With a proven track record of international business in consumer and industrial goods in over 10 Asian countries, Markus' responsibilities lie in providing technical solutions in the fields of project development, sales, procurement and marketing.

Before founding German Bio Energy Technology in China in 2009, Markus worked as the Sales Director for Asia for MT-Energie GmbH Co.KG, in China, Thailand and Indonesia. After evaluating potential markets, he created cooperations and projects in the agro waste field. MT is the European market leader for agro waste to Biogas with 580 reference plants (2012). Markus founded German Bio Energy Technology as a spin-off company and license partner of MT-Energy. Currently they cooperate with other companies such as Evonic, BASF, Grundfos and Afag, and local partners such as Huadian Engineering and Kingfa Group. German Bio Energy Technology has successfully designed and constructed two waste plants in China, which are in successful, stable operation, setting the benchmark in terms of realisation time and stable operation hours. Learn more at www.germanbiogas.com

About The Europe-China Clean Energy Centre - EC2

The Europe-China Clean Energy Centre (EC2) is a 5-year long EU-funded cooperation project started in April 2010. EC2 has been originally set-up by the European Commission, the National Energy Administration of China and the Ministry of Commerce of China, with the support of the Italian Ministry for the Environment, Land and Sea. The Centre is managed by a consortium of eight partners – five European and three Chinese – led by Politecnico di Torino (Italy). EC2’s main task is to promote an increased use of clean energy in China and to support the Chinese Government’s efforts to shape a more sustainable, environmental friendly and efficient energy sector. The five focus areas of the Centre are: clean coal, sustainable biofuels, renewable energy sources, energy efficiency in energy consumption, and sustainable and efficient distribution systems. EC2 network of excellence acts as an intelligent hub to provide advice to Chinese and European players of the energy sector. In this perspective, EC2 is implementing a series of different activities: fostering international technology cooperation, providing assistance on policy-making, delivering institutional capacity building, and promoting awareness-raising on clean energy and its benefit to the environment. For more information, please check http://www.ec2.org.cn.