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Home > EU SME Centre Privacy Policy

EU SME Centre Privacy Policy

Updated on January 2021

The EU SME Centre (“the Centre”, “We”) is committed to safeguarding the privacy of our website visitors and service users. In compliance with the European Union’s General Data Protection Regulation (GDPR), this privacy policy provides information on how we collect, use and protect your personal information. 


This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

Please note the EU SME Centre is funded by the European Union and operated by five implementing partners -  the China-Italy Chamber of Commerce, the China-Britain Business Council, the Danish Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China. 

What information do we collect about you?

We collect basic information about you and your company in order to carry out services tailored to your needs, including but not limited to your name, email address, gender, company name and country or origin, company size, approximate annual turnover, industry sector, web address, and business’s status in the Chinese market, and business interests. 

We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is obtained and stored in Google Analytics. 

Data related to our marketing emails including your open and click behaviours is collected and stored in MailChimp. This usage data may be processed for the purposes of analysing the use of our website and services and seeking ways to optimise your experience. 


When do we collect your information?

We collect information from you when you:

  • Create an account on our website
  • Download a digital product from us (e.g. an electronic publication or a webinar recording)
  • Make a business enquiry or seek our consulting service 
  • Respond to our surveys
  • Register for an event
  • Sign up for our mailing list

You can visit our website anonymously. However, if you would like to access our full content and services, you will be required to create an account and provide us with your personal and company information. 

How do we use your information?

We may use the information we collect from you in the following ways:

  • To personalise your experience and to allow us to deliver the type of content and product offerings in which you are most interested.
  • To answer your enquiries promptly and provide consulting services that meet your business requests. 
  • To collect your feedback to our services and find ways to improve them. 
  • To conduct research and internal reporting on EU SMEs’ status in the Chinese market for the European Commission.
  • To send our newsletters, updates on our content, services and activities, and other content from a third-party. 

How do we protect your information?

Any and all information collected by us is kept strictly confidential. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy. 

Data collected from event registration platforms are used for internal analytic purposes to which the Centre identifies the targeted audience. All events are co-funded by the European Union's COSME programme. Hence, when registrating for an event organised by the EU SME Centre in collaboration with our implementing partners, you authorize the the Centre to transfer the data to the European Union.


Cookies are usually small text files, given ID tags that are stored in your computer's browser directory or program data subfolders. Cookies are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site. 

We use cookies of Google Analytics to gather information about our web users’ navigation behaviours to constantly improve our website functions for better user experience. Google's privacy policy is available at: https://www.google.com/policies/privacy/

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Different browsers have different navigation systems, look at your browser's Help Menu to learn the correct way to modify your cookies. If you would like to learn more how to manage, remove or stop installing cookies to your browsers, please visit: 


However, if you remove all the cookies, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Third-party disclosure

We do not sell or trade any of your personal information to third-parties. 

When you create a new account on our website, we ask for your consent on the registration page whether or not you agree to share your personal information to your member state embassy, our implementing partners or other chamber of commerce. After your account is activated, you can still modify them in “My Account” and “My Settings”. 

We may release information when its release is appropriate to comply with the law, enforce our site policies, or protect ours or others' rights, property or safety. 

Third-party links

Our website contains third-party links in sections including but not limited to: Service Provider Database, Events Calendar, Partners Corner, Knowledge Centre (e.g. publications and business articles), Success Stories and Press Releases. 

These third-party sites have separate and independent privacy policies. We, therefore, have no responsibility or liability for the content and activities of these linked sites. Nonetheless, we seek to protect the integrity of our site and welcome any feedback about these sites. You can send your feedback to us at info@eusmecentre.org.cn.

Third-party platforms 

We use third-party platforms to carry out some of our services for you and you can find their privacy policies separately on their website: 

MailChimp – which sends out our marketing emails


Youtube – which displays our free webinar videos


LinkedIn – which shares our news with users on LinkedIn via Company Page and LinkedIn Group 


Facebook – which shares our news with users on Facebook via our Facebook page


Twitter – which shares our news with users on Twitter via our Twitter Account


WeChat Official Account – which shares our news with users on WeChat 


Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email info@eusmecentre.org.cn or write to us at our address.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. 

To update your personal information, you can:

  • Click “My account” or “My setting” to edit directly after logging in to our website;
  • Or send us an email to info@eusmecentre.org.cn 

To stop receiving any of our marketing emails, you can click “unsubscribe” at the bottom of the email received;

To remove your personal information completely from our website and customer relations database, please send an email to info@eusmecentre.org.cn

Changes to our privacy policy 

We keep our privacy policy under regular review and we will place any updates on its web page and publish a link to the front page of our website. 

Our Privacy Policy link includes the word 'Privacy' and can be easily found on our website’s menu under ‘About’. 

Notification to a data breach

To be in line with GDPR, should a data breach occur, we will notify you via an email and place a notification on our website within 72 hours. 

How to contact us

If you have any questions about this privacy policy or information we hold about you, you could contact us using the information below.

The EU SME Centre

3-2-21 Sanlitun Diplomatic Residence Compund,
Gongtibeilu No. 1, Chaoyang District, Beijing, China
Postcode: 100600

邮编: 100600

Tel: +86 (10) 8523 6098