Horsten International: The Export of Water Treatment Equipment to China

In 2003 a US manufacturer of water treatment equipment and solutions for various applications started sales in China through the cooperation with a Chinese distributor/partner. In 2009 the company decided to start supplying the Chinese distributor with components from the European subsidiary, an SME based in Belgium.

This case study by Horsten International describes how the Belgian SME entered the Chinese market in a step-by-step approach and managed to build a sustainable presence...