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The Team

Vivian Chen

Marketing & Communications Manager

Vivian is a dedicated, diplomatic and self-motivated professional with strong background in digital marketing and communications, and relationship management.  

She has been working at the EU SME Centre since 2013, covering a wide range of responsibilities with a focus on marketing and communications. She currently oversees the Centre’s digital communications platforms from email, website to social media, developing new content and leading initiatives that enhance the Centre’s brand awareness among the targeted audience on the Internet. Her work has significantly increased Centre website’s ranking on Google organic search, enabling team’s high-quality content to become more visible and reach more audience. 

Vivian has also been involved in building cooperative relationships with different European and Chinese government institutions, organising and supporting activities that facilitate EU-China trade and investment. She enjoys working with people of different cultural backgrounds, knows how to present ideas in a constructive way and always reserves patience and flexibility when encountered with contrary opinions. She is also a resilient person who can get things done and remain calm when working under high pressures. 

In her spare time, she likes swimming, drawing, attending online courses and travelling. She is originally from Zhejiang province of China and now lives in Beijing with her husband and son. 

She holds a Master’s degree in Communications, Culture and Technology from Georgetown University.