Business Development Advisor
China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners
With more than six years’ hands-on experience in managing business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country.
Following a career at senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. Born in Spain, Rafael holds a bachelor of Physics and has three sons.