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Shopping the Danish Lifestyle Through a WeChat Shop

By EUSME Centre | Success Story      13.04.2018     Tags:

Background

In May 2017, Rasmus Gregersen, CEO of Nihao CPH contacted the EU SME Centre to bring its business into the Chinese market. The company runs a Danish lifestyle online media that also offers a wide variety of Scandinavian products for the Chinese consumers in the higher segment and it is rapidly expanding with more brands within kids, health and beauty categories.

After running its online magazine for a couple of years, Mr Gregersen decided to start selling its products in China by opening a WeChat shop.  The online shop would have been a stand-alone shop and the Nihao CEO wanted to operate it via cross-border on Chinese Wechat. 

What We Did

The Centre’s Business Development Advisor Rafael Jimenez researched his case and pointed out that there are lots of complexities in such a scheme. He said: "First, there is to understand the treatment of payments, tax and duties and of the cross-border operations, which might not always be immediate." Additionally, the company also aimed at learning how to outline a strategy that easily migrates later to a bonded warehouse at the Free Trade Zone in Shanghai. 

Success 

Questions and answers did happen, and despite the inherent difficulties about a business-to-consumer trade mode that was largely unknown in China at that time, Nihao CPH put in operation its WeChat shop a few weeks later, in July 2017.

To learn more about Nihao CPH’s experience in China, read the full case study here.

We quickly found out that cross-border e-commerce is not as easy as it sounds. Denmark’s regular post services had little experience with this type of logistics and also figuring out the procedures for taxes involved with cross border e-commerce deserve a fair bit of attention before getting into business. Despite much self-study, NI HAO CPH’s incubator in Denmark owes most of its current knowledge on e-commerce in China to the EU SME Centre’s business development team services and advices.
Rasmus Gregersen, CEO NIHAO CPH
 
-Mr Gregersen – CEO NIHAO CPHOn May 2017 , Rasmus Gregersen  CEO of Nihao CPH contacted the EU SME Centre to bring its business into the Chinese market.  
After running its online magazine for a couple of years, Mr. Gregersen decided to start selling its products in China by opening a WeChat shop. 
The online shop would have been a stand-alone shop and the Nihao CEO wanted to operate it via cross-border on Chinese Wechat. 
The Centre’s Business Development Advisor Rafael Jimenez researched his case and pointed out that 
There are lots of complexities in such a scheme. First, there is to understand the treatment of payments, tax and duties and of the cross-border operations, which might not always be immediate. Additionally, the company also aimed at learning how to outline a strategy that easily migrates later to a bonded warehouse at the Free Trade Zone in Shanghai. 
Questions and answers did happen, and despite the inherent difficulties about a business-to-consumer trade mode that was largely unknown in China at that time, Nihao CPH put in operation its WeChat shop a few weeks later, in July 2017.
To learn more about Nihao CPH’s experience in China, read the full case study here.
“We quickly found out that cross-border e-commerce is not as easy as it sounds. Denmark’s regular post services had little experience with this type of logistics and also figuring out the procedures for taxes involved with cross border e-commerce deserve a fair bit of attention before getting into business. Despite much self-study, NI HAO CPH’s incubator in Denmark owes most of its current knowledge on e-commerce in China to the EU SME Centre’s business development team services and advices”.
-Mr Gregersen – CEO NIHAO CPH
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