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EU SME Centre at HOST Milano on How to Access the Chinese Hospitality Sector

By EUSME Centre | Press Article      25.10.2017     Tags:

On 20 and 21 October 2017, the EU SME Centre co-organised matchmaking meetings which took part as the side-line event to the world’s leading trade show in the Ho.Re.Ca, food service, retail, mass distribution channel and hotel industries in Milan, Italy.

The B2B meetings, which were part of the Business Beyond Borders matchmaking series, facilitated over 200 meetings between European businesses in the hospitality & catering sector and potential international partners. In all, more than 240 companies representing 53 countries (including China, New Zealand, USA, Jordan and Honduras) attended the BBB sessions, with many valuable business partnerships being agreed immediately.

Federico Maria Bega, Head of Strategic Areas at PROMOS, considered the initiative “a significant added-value to the exhibition” and “the right accelerator and integration platform for fostering business between micro, small and medium-sized enterprises”.

The EU SME Centre was on the spot to inform interested small and medium-sized enterprises (SMEs) from the EU how they can access the Chinese growing hospitality sector. In recent years, this industry experienced one of the fastest growing numbers in China, in particular, offering significant opportunities to EU companies.

The next BBB matchmaking event will take place on 28th -30th November at TRUSTECH Cannes, France, and will focus on companies operating in ICT and digital services sector. www.businessbeyondborders.info

For more details about Business Beyond Borders at TRUSTECH, visit the event page here.

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