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Cross-Border E-Commerce with WeChat: Overview and Fundamental Steps

By EUSME Centre | Press Article      26.09.2017     Tags:

On Thursday September 21st, the EU SME Centre’s Business Development Advisor, Rafael Jimenez, held a workshop on How to Use WeChat for Cross-Border E-Commerce. Part of the 2 days CHina CHat Conference in Shanghai, the workshop attracted participants with different business backgrounds. From business development companies to law firms, investment and trading companies as well as consultancy companies.

The different range of expertise of the attendees shows the attractiveness of the topic which is also of high importance to the government. Cross-Border E-Commerce (CBEC) uses China Free Trade Zones (FTZ) and it is important for lowering products’ costs and for fully controlling sales channels and end the Daigou (代购) practice.

The opportunities offered by a 58 million consumers market worth 611 billion CNY (EUR 80 billion) are of strategic importance for SMEs that want to test the Chinese market.

As well as analysing the overall process of this business model, Mr Jimenez highlighted the fundamental steps when setting up your WeChat Shop for CBEC: 

  • Check the product category authorized;
  • Make sure the brand is registered in China;
  • Select a pilot FTZ as well as a logistic operator for warehousing;
  • Register your WeChat Official Account;
  • Select a payment gateway.

If you’re pondering the idea of entering the Chinese market, a cross-border WeChat Shop is an advantageous tool to taste its waters: costs are predictable and allows the company to directly know its clients. However, it is a pilot project and it may constantly change.

For any related enquiry, you can contact Mr. Jimenez through the Centre’s Ask-the-Expert platform. 

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