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Join Cross-border WeChat Workshops in Europe

By EU SME Centre | Press Article      31.05.2018     Tags:

Our experts Rafael Jimenez, Felim Meade and Brian Goff will begin a tour to different cities of Europe to speak to companies about how to reach Chinese consumers via cross-border trade through WeChat. They will not only explain the procedures, supply chains, but also share first-hand experience and a number of case studies. 

If you are curious about how this channel differs from the general trade, or if it would be suitable for your products or services, join us to have a talk with our experts!

Find below a list of confirmed events and our organising partners on the ground. Please click the links to see detailed agenda and sign-up information for each event. 

How to Set Up a Cross-Border Shop in WeChat

June 4, Helsinki - with Business Finland 

June 7, Frankfurt - with IHK Frankfurt, IHK Darmstadt and the Diplomatic Council

June 18, Sofia - with Bulgarian Chamber of Commerce

June 18, Valencia - with Camara Valencia and Casa Asia

June 19, Budapest - with Hungarian National Chamber

June 20, Zagreb - with Croatian Chamber of Economy

June 20, Porto - with AICEP Portugal Global

June 21, Athens - with Union of Hellenic Chambers of Commerce, the Athens Chamber of Commerce and the PRAXI Network (Coordinator of Enterprise Europe Network - Hellas)

June 25, Mechelen - with Voka – Chamber of Commerce & Industry Mechelen-Kempen, the Belgian-Chinese Chamber, BenCham and Horsten International

June 26, Stockholm - with Sweden-China Trade Council and Invest Stockholm

June 28, Palermo - with Sicindustria

About the Experts

Rafael Jimenez 

Business Development Advisor, EU SME Centre

China expertise: market entry strategy, start-ups, SME business planning, streamlining costs, new business channels and local partners

With more than six years’ hands-on experience in managing a business in China, Rafael offers advice for European SMEs in developing practical market entry strategies in the country. Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm. 

Felim Meade

WeChat Expert of the EU SME Centre & Co-Founder of Emerald Green Consulting, Ireland

For the last 4 years, Felim’s entire focus has been on establishing an export business from Ireland to China. The retail export business (Emerald Green Baby) has allowed him to forge not only a strong working knowledge of the Chinese market but grow an extensive network of Chinese contact. While based in Dublin, Ireland Felim’s whole focus is the domestic Chinese market and our local Chinese logistic oppression is based in Shanghai.

After 4 years Felim was building up his Cross-Border E-Commerce retail presence in China, he is now in a unique position to bring practical experience to other European companies who wish to access China. 

Felim also still owns and runs 12 food operations in Dublin employing over 100 people and has 10 years work experience with Coca-Cola, Guinness and Irelands largest retailer Dunnes stores. The core of his success in China is bringing his retail experience managing projects with Chinese partners. 

While he lives in Dublin, Felim travels every 8 weeks to China as well as extensively in Europe assisting companies to access the Chinese market.

Brian Goff

WeChat Expert of the EU SME centre & Founder of Emerald Green consulting, Ireland

Since 2014 Brian has been exporting to China with the company he co-founded, Emerald Green baby ltd. He has travelled to China several times a year and has built up an expert knowledge of the online Chinese market as well as establishing strong Chinese business contacts.

Brian’s focus is on cross-border e-commerce (CBEC) and the company’s logistics are based in the Shanghai FTZ giving him a unique insight into the CBEC market and ideally placed to assist European SME’s who wish to enter the Chinese market.

In addition to his Chinese business Brian has founded, managed and sold several multimillion euro companies in the food and restaurant sectors and currently owns several restaurants in Ireland.
 


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