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The EU SME Centre Board Appoints Peter Pronk as New Director

By EU SME Centre | Press Article      21.09.2018     Tags:

The EU SME Centre is an EU Commission funded project which helps EU SMEs prepare to do business in China by providing them with a range of information, advice, training and support services. Over the last eight years the EU SME Centre has become a strong and well-proved initiative within China, with more than 4,000 business enquiries answered, over 25,000 SMEs trained, and more than 100 publications released. 

After working with the Centre since the beginning and acting as Director for six years, the board of the EU SME Centre hereby announces the departure of our Director Chris Cheung. We want to thank Chris for all his dedication and effort in leading the project to the level where we are now, and we wish Chris a bright future with his professional and personal life.

The board is pleased to announce that as of October 1, the role as Director of the EU SME Centre will be executed by Peter Pronk. 

EU SME Centre Board Chair, Pierre Eloy, added: “We are confident that the Centre will be in good hands, with Peter’s experience, passion and dedication. Together with the team, he will further extend the service to all European SMEs in providing the needed knowledge and support in making their China entry and operations a success”. 

Peter has been working with China since 1995. He gained a strong knowledge and network within the Chinese business and SOE environment. Since 2004 he developed a relationship between a Dutch wind turbine manufacturer and China Academy of Launch and Vehicle Technology (CALT). He moved to China with his wife and youngest child in 2008 to be the Director of a marketing and sales company of wind turbines in China (BECD). In 2011, Peter started his own consultancy firm. During 2012 to 2017 Peter was the executive board member and Vice President of BenCham. From 2016 to 2017, he was the General Manager of BenCham. Peter was also appointed as a member of the European Chamber for two years as the Netherlands representative. 

Peter commented: “It is an honour to further build and extend the much-needed EU initiative to support European SMEs in China and I look forward to dedicating my passion and experience, jointly with the professional team, to this goal”  

About the EU SME Centre

The EU SME Centre in Beijing provides a comprehensive range of hands-on support services to European small and medium-sized enterprises (SMEs), getting them ready to do business in China. Collaborating with external experts worldwide, the Centre converts valuable knowledge and experience into practical business tools and services easily accessible online. From first-line advice to in-depth technical solutions, we offer services through Knowledge Centre, Advice Centre, Training Centre, SME Advocacy Platform and Hot-Desks.

The Centre is funded by the European Union and implemented by a consortium of six partners - the China-Britain Business Council, the Benelux Chamber of Commerce, the China-Italy Chamber of Commerce, the French Chamber of Commerce in China, the EUROCHAMBRES, and the European Union Chamber of Commerce in China.

To learn more about the Centre, visit website www.eusmecentre.org.cn

For further information, please contact:


Vivian Chen

Marketing & Communications Manager

EU SME Centre

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