Consumer product safety is a highly sensitive issue for many countries throughout the world, including China. High-profile incidents in China such as the food scandal with tainted milk or poisonous paints used in toys have received global attention. Adding to China’s reputation for questionable safety standards are the records of the European RAPEX notification system , where over 50% of suspected substandard products were shown to originate in China. Such background information makes it easy to believe that regulations for product safety in China are underdeveloped and their enforcement inconsistent. However, nothing could be further from the truth.