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Understanding China Training Programme 2019

  • Type :Training Workshop
  • Date :May 23 - 24 All day, 2019
  • Venue :Brussels

The EU SME Centre is organising the 2019 edition of the Understanding China Training Programme, on May 23rd and 24th.

Save the date and stay tuned for more news upcoming!


About Understanding China

Understanding China was a project of the European Commission, implemented by EUROCHAMBRES and provided a platform for business and policy dialogue on EU-China relations.

The aim of the project is to better inform the partners of the EU SME Centre across Europe of the changing business environment for SMEs and to train them up on most recent trends to help add value to their SME support in their local region.

For the 2019 edition of the programme, the project will be divided into two days sessions.

During the first day, the Centre’s director, in-house experts will inform partner organisations on:

  • the latest macroeconomic trends,
  • the key financial aspects when dealing with China,
  • business confidence of EU SMEs in China.

The second day, will welcome both EU SMEs and intermediary organisations, and will provide a comprehensive overview of the Chinese market with a focus:

  • on the key legal issues that SMEs should look out for when operating in China,
  • China’s latest e-commerce developments,
  • the most used social platforms and ways to retain customers,
  • the opportunities in the outbound tourism market and technology sector in China