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Understanding China Training Programme 2018

  • Type :Training Programme
  • Date :Mar 15 - 16, 8:30 am - 6:00 pm, 2018
  • Venue :Le Chatelain Boutique Hotel
  • Address :17 Rue du Châtelain, 1000 Brussels, Belgium
  • Member Price :850 EUR
  • Pay method :Pay before the event
  • Contact :registration@eusmecentre.org.cn
The 2018 Understanding China Training Programme, at its 4th edition, will be held in Brussels, on March 15th and 16th
Understanding China is a training programme developed for organisations in Europe looking to increase their knowledge of the China market. The programme has been running since 2009 creating a new business dialogue on China-related issues. 
This two-day programme will inform you of the recent changes in the Chinese business environment and the ways to engage with the market. Aimed at EU-based partners and SME organisations, the programme will analyse topics such as research and innovation, digital china, Belt and Road Initiative.
At the end of each training day, you will have the possibility to expand your contact network, deepen your China expertise and gain advice and insights from advisors supporting EU SMEs.
Day One- Engaging in China
08:30-09:00 Registration Welcome Coffee & Networking 
09:00-09:20  Opening Remarks
Jean-Marie AVEZOU, DG for Internal Market, Industry, Entrepreneurship and SMEs, European Commission
Dirk Vantyghem, Director, EUROCHAMBRES
Chris Cheung, Director, EU SME Centre
09:20-10:20  Top Trends in 2018
Chris Cheung, Director, EU SME Centre 
10:20-10:40 Coffee Break
10:40-12:00 China’s New Venture Internationalisation
Shameen Prashantham, Professor, International Business and Strategy, CEIBS
  • Factors that have supported the rise of entrepreneurship in China
  • Factors that enable successful new venture internationalisation
  • The benefits and challenges of partnering with large multinationals
12:15-13:30 Lunch & Networking
13:30-14:30 IPR Issues When Engaging With China
Valentin de le Court, China IPR Helpdesk
14:30-14:50 Coffee Break 
14:50-15:05 2018 EU-China Tourism Year
Eric PHILIPPART, Deputy Head of Unit, Tourism, Emerging and Creative Industries, European Commission
15:05 - 15:50 Servicing Chinese Outbound Tourism
Dr. Minjuan Deng-Westphal, Senior Researcher, COTRI
15:50-16:50 ENRICH Opportunities in Research and Innovation
Sara Medina, Member of the Board, SPI; Coordinator of ENRICH in China
Robert Sanders, Head of International Projects, European Business Network
17:15-19:00 Networking with Snacks and Drinks
Day Two- Digital China
09:00 – 09:30 Registration and Networking
09:30 – 10:00 Opening Remarks
China’s Key Policies 2018
Mission of China to the European Union, Speaker TBC
10:00 – 11:00 Digital China: Opportunities for EU SMEs
Rafael Jimenez, Business Development Advisor, EU SME Centre
11:00 – 12:00 Opportunities Along the Belt and Road
Xia Wenhuan, Executive Secretary, Beijing B&R International Co-Incubation (ICI)
  • Why international co-incubation, for European SMEs and startups
  • Case study and best practice in China and along the Belt and Road 
  • ICI: the government role of international co-incubation – a way for EU SMEs to access the opportunities
12:00 – 13:00 Lunch Break
13:00 – 14:00 Made in China 2025 and its Implication in the Technology Sector
Marco Gasparroni, CEO, Exprivia China; Vice-chairman China-Italy Chamber of Commerce
  • Made in China 2025: principles, goals, tools and sector focus;
  • The impact on European companies’ strategy: threats and opportunities;
  • EU technology companies engaging with Made in China 2025: case studies.
14:00 – 15:30 Digital Marketing Essentials in China
Bjoern Hembre, Managing Director, Branditat
  • Understanding the Chinese Digital Customers and the Digital Landscape in China
  • How to Adapt Your Business to the Chinese Digital Context?
  • How to Use the Power of New Data?
15:30 – 15:45  Coffee Break
15:45 – 17:10 Build, Operate and Profit from a Cross-Border WeChat Shop in China
Felim Meade, Founder, Emerald Green Consulting
17:10 – 17:30 Group Discussion, Feedbacks, Key Takeaways and Suggestions for Future Training
17:30 – 18:00 Wrap Up, end of programme
Registration Deadline, March 9th 
If you have any questions regarding the event registration, please send an email to us at registration@eusmecentre.org.cn