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Digital Marketing Essentials for China

  • Type :Seminar
  • Date :Feb 27, 9:00 am - 5:30 pm, 2018
  • Venue :Flanders-China Chamber of Commerce
  • Address :The House of the Province of East-Flanders, Gouvernementstraat 1 9000 Gent Belgium
  • Member Price :200 EUR
  • Non-member Price :250 EUR
The Flanders-China Chamber of Commerce, the EU SME Center and the Province of East Flanders have the pleasure to invite you to a one-day workshop on Digital Marketing Essentials for China to understand the current digital marketing developments and challenges in China and to be able to take advantage of the business opportunities for your business in this industry. The workshop provides latest business knowledge and practical solutions with cases to build a solid foundation for your future business development in China.
 
The seminar will be held on the 27 February 2018, from 09:00 - 17:30 at The House of the Province of East-Flanders, Gouvernementstraat 1, 9000 Gent. The language will be in English. At the end of the event, there will be a One on One Consultation session with the speaker.
 
About the speaker
Bjorn Hembre, Managing Director of Branditat
Bjorn has founded Branditat to support brands in navigating the cultural context. He has been a strategic design consultant with deep understanding of the user, the cultural and the business perspective of projects for over 11 years. With his background as an industrial designer, seeing things through the eyes of the user is the first priority. Bjorn has served as Experience Designer for Audi City - a new digital car showroom that supports premium automotive brands in their brand adaption for China.  Furthermore, he helped to develop the digital sales process for various small and big companies in China and abroad.
 
Agenda
09:00-09:30
Registration
09:30-10:30
Understanding the Chinese Customers and the Online Marketplace
The heterogeneous market: city tiers and traits for developing business
Chinese culture and business mind-set
Looking at the future: the Millennials
10:30-11:00
Digital Landscape in China
Social medial and messaging: Wechat
Microblogging: Weibo
Video: Youku, Tudou, iQiyi, Tencent
11.00-11.15
Coffee Break
11.15-12.00
Guidelines on Different Phases of Purchasing Process
Exposure phase: to trigger the customer to recoginize a need for your product
Active information search: to get overview of the market, attributes, and brands offer
Evaluation: to meet customers need
12:00-12:30
Q&A
12:30-13:30
Lunch Break
13:30-14:00
How to Adapt Your Business to the Chinese Context?
Business and Legal
Chinese market and its user – market entry planning
Chinese name and brand adaption
14:00-15:00
How to Use the Power of New Data?
What is new data?
New data for campaign tracking and optimization
New data for customer and market insights
15:00-15:15
Coffee Break
15:15-16:30
Cost Estimation for a Digital Marketing Campaign in China
Social media screening: to map out existing social media activities
Brand design adaption: to develop graphic design, colours, logo, adjustments, and etc.
Offical Design Adaption: rent of venue, gifts to participants, live streaming set-up
16:30-17:00
Q&A
17: 00- 17: 30
One-on-One Consultation
 
Registration
If interested in participating, please register before February 24th; Click here