Home > Calendar > Webinar: How to navigate China's food and beverage distribution channels?

Webinar: How to navigate China's food and beverage distribution channels?

  • Type :Webinar
  • Date :May 14, 5:00 pm - 6:00 pm, 2013

From 2005 to 2010, EU exports of F&B to China multiplied by almost five and opportunities for European SMEs to sell their products in China are likely to grow, driven by increasing disposable income, urbanisation, and a growing taste for foreign foodstuffs. But, beware of the fragmented distribution infrastructure and growing local competition.

Imports and distribution channels are complex and change frequently. Import procedures must be handled by licensed importers who rarely also act as distributors and, reversely, food distributors and traders are unlikely to hold import licences. Once inside China, the upscale and affluent appearance of many shopping precincts is a façade to localised and fragmented retail distribution networks. Even major retailers don’t have large regional distribution centres so that distribution is generally handled on a store-by-store or city-by-city basis.

Join this webinar and learn about:

  • Market overviews featuring  information on market size, growth drivers and trends;
  • China’s F&B wholesale and retail distribution networks (hypermarkets, supermarkets, F&B chain stores, online stores with delivery services, etc.);
  • Building a cohesive network of local importers and distributors;
  • Benefits and inconveniences of channelling through Hong Kong traders (payment in foreign currency, wide distribution networks, etc.); as well as
  • Other information such as exhibitions and other useful links tools.

You can find the recorded video on Youtube: