The fast growth of E-commerce presents an attractive opportunity for European Small and Medium Enterprises (SMEs) to access Chinese markets, allowing them to promote their goods to a vast market, for relatively little cost. As the growth of online selling in China continues to reach remarkable levels, it is essential to keep track of the latest trends in terms of market opportunities, strategies, tools and best practices. At the same time, you have to be aware of the risks of pirated and counterfeited products online and develop a pre-emptive strategy that is right for your business to safeguard your intellectual property.
In this webinar, you will learn about:
•Why EU SMEs should be considering online selling in China;
•Ways to sell online: how to get your goods to market;
•How to develop a strong online marketing strategy;
•Understand ‘cybersquatting’ and how to protect your domain name
•Learn how to monitor e-commerce sites for counterfeits and how you can get support from websites such as taobao.com and alibaba.com to protect your products and brand
You can find the recorded video on Youtube: