Very few economic sectors have revealed as much economic potential in China as the cultural and creative industries (CCIs). The growing gaming industry in China is currently worth 4.5 billion Euros and offers great business opportunities.
With the increasing ownership of smartphones and developing industry chain, mobile games have become the fastest growing and most competitive segment of the entire Chinese games market. Yet, the complicated landscape of app stores and persistent piracy culture exacerbates challenges for overseas developers. The EU SME Centre and the China IPR SME Helpdesk invite you to this joint webinar to discuss how EU SMEs can make the most of China’s huge mobile gaming market, and the steps you must take to protect your Intellectual Property.
This second webinar of a two-part series will focus on the computer gaming and software industries and offer practical advice on establishing and operating your business in China as well as protecting its ideas and innovations through intellectual property rights, including:
- China’s mobile gaming market – overview and latest development
- Market access for foreign providers
- Adjusting to the Chinese market: popular formats and localisation
- Monetisation and distribution platforms in China
- Copyright registration for software, games and using the unique Chinese software copyright registration regime
- Importance of registering trade marks
- Potential of registering the patent to protect software’s IP
- Pursuing IP infringement
About the speakers
Mr Mikko Puhakka has more than 20 years’ experience working with technology companies ranging from start-ups to multinationals in Europe, USA and Asia. He has been on ''both sides of the table'' both investing into companies as a venture capitalist as well as helped companies raise money from both private and public sources. His most successful investment was a seed investment into MySQL in 2001 which was sold to SUN Microsystems in 2008 for 1 Billion USD. He currently resides and works in Beijing advising both Chinese and international companies on both strategy and financing related issues.
The bulk of Steve Dickinson’s practice is with foreign companies who do business with China. Steve prides himself on working primarily in the “real” China: the world of the factories, fish plants, and farms that lie outside of Beijing and Shanghai. Having lived in China for years, and having mastered both its language and its legal system, Steve’s unique expertise makes him an invaluable resource for his clients. His work is done entirely in the Chinese language, which gives him a much deeper and more accurate understanding of the source material than can be obtained through translations or second-hand reports. He also co-authors the China Law Blog.
You can find the recorded video on Youtube: