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EU SME Centre Southern Europe road show: Porto

Seminar | All day Jun 25, 2013
Porto Business School, Porto, Portugal
Auditório da Porto Business School, Rua de Salazares 842, Porto /
by EU SME Centre

Experts from the EU SME Centre in Beijing will visit Spain and Portugal in June to give trainings to small and medium-sized enterprises in the region. Events in will take place in the following cities in Portugal:

  • June 24: Lisbon
  • June 25: Porto

All events are organised in collaboration with local partners and will follow a similar agenda. In addition to a general introduction to the Centre and its services and an overview of China’s macroeconomic framework and opportunities for SMEs, our experts will go into more detail on our latest business tool for newcomers to China, the five-part diagnostic kit ‘Are you ready for China?’, as well as essentials of preliminary due diligence in China. Local companies active in the Chinese market will be present at all seminars to share their experiences with the audience and Q&A sessions will provide the opportunity to get answers directly from experts in the field.

Event details

Are you ready for China?

Business opportunities for Portuguese SMEs in the Chinese market

Presented by AICEP, the EU SME Centre and the Porto Business School.

Agenda

8:30

Registration

9:00

Opening remarks

Manuel Brandão (Executive Manager AICEP) and Ana Paula Serra (Vice-Dean of Porto Business School)

9:10

Presentation by AICEP Beijing

Alexandra Ferreira Leite, Director AICEP Beijing (via webex)

9:20

Is China to your Radar?

  • Introduction to the EU SME Centre and its diagnostic kit for SMEs doing business in China  
  • General introduction to China's macroeconomic framework and what it means for European SMEs  
  • Specific opportunities by industry sector
  • Q & A 

Sara Medina, EU SME Centre Expert

10:20

Intellectual Property Protection for Portuguese SMEs in China

  • Protecting your innovations: introduction to intellectual property protection in China
  • Q & A

João Miranda de Sousa, China IPR SME Helpdesk

11:20

Coffee break

11:30

Is Your Company Ready for China?

  • Exporting goods, services and technology to the Chinese market: a closer look at import regulations and processes, including practical tips and best practices 
  • Overview of different modes of entering the Chinese market
  • Q & A 

Sara Medina, EU SME Centre Expert

12:30

Cases Study: CastelBel

Marta Araújo, Business Director

12:50

Conclusions and finish

15:00

Individual consultations with the EU SME Centre and China IPR SME Helpdesk experts (15 to 20 minutes each)

 

Participation is free! To sign up, click here.

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