To help European SMEs considering to enter the Chinese market to make an informed decision, the EU SME Centre has published a series of diagnostic business tools entitled “Are you ready for China?”. The set as a whole is designed to work as a step-by-step introduction to the Chinese business environment allowing SMEs to gauge their preparedness in doing business in China. Four reports introducing different aspects of market entry are accompanied by an online quiz tailored to help entrepreneurs check their level of readiness regarding the market and pointing them towards further resources to improve their understanding of less well-known business areas.
The tool kit consists of:
Online quiz: Gauging your readiness – An electronic learning module to help you assess your knowledge of the Chinese business environment.
Report 1: Is China on your radar? – A general introduction to China’s macroeconomic framework and what it means for European SMEs, including specific opportunities by industry sector.
Report 2: Ways to enter the Chinese market – An overview of different modes of entering the Chinese market, from exporting to investing, from joint ventures to wholly foreign-owned enterprises.
Report 3: Exporting goods, services and technology to the Chinese market – A closer look at import regulations and processes, including practical tips and best practices.
Report 4: Knowing your partners in China - A concise guide to due diligence in China. From verifying a company’s administrative and legal standing to checklists for visits to the partner’s premises, it covers all areas basic due diligence is concerned with.