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WalktheChat: Enabling SMEs to Sell Directly to China Via WeChat

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Information and Communication Technology (ICT) Marketing
case-study| 24 April 2017

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WalktheChat is an e-commerce platform enabling foreign businesses to set-up cross-border online stores on WeChat. The company is based in Beijing.

With more than 2,000 stores created, WalktheChat is already a profitable and growing software company. Its main challenge is to educate foreign businesses in order to help them understand the opportunities and challenges of the Chinese digital ecosystem, which is still misunderstood outside China.

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