WAKE Energy Drinks – Promoting Active Healthy Lifestyle in China

case-study| 22 June 2017

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information

WAKE, the British active lifestyle drink, had the official launch of its Guarana & Green Tea based cherry flavour beverage in China at the British Motorsport Festival in Beijing on Oct 1st 2016.

The drink is positioned as a premium brand for the affluent brand conscious female segment in a market of lower priced male oriented extreme sport energy drinks. It is selling via off trade, sports venues and on-line channels.

Log in or create an account to download the full case study.

Sign up and benefit from our entire range of free services

If you sign up today you’ll be able to

  • Access to tailored advice through our Ask-the-Expert tool
  • A library of over 200 publications
  • Practical business tools
  • A network of trade promotion and business support partners
  • A comprehensive database of service providers with contact information