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Palmer Hargreaves: Fast Track into the Aftersales Auto Market in China

By EU SME Centre | Case studies      30.08.2015     Tags: Automobiles and autoparts, Commercial services, ICT (Technology and Telecoms), ... (6 more) (hide)

Founded in the UK, Palmer Hargreaves is a full-service integrated marketing communications agency with expertise in the automotive aftersales market. After in-depth research into the Chinese market, the company decided to establish a presence in the PRC by setting up a Wholly Foreign Owned Enterprise (WFOE) in Shanghai in 2014. The process, however, ended up being rather complex: HR, legal and cultural matters required the support from experts from both the EU and China. Nevertheless, it also endowed Palmer Hargreaves with the necessary credibility to succeed in the local market. Shortly after the establishment of the WFOE, Palmer Hargreaves won a six-figure contract with Porsche in China; and its Shanghai office has already expanded to eight permanent staff members after only one year.

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